From a network perspective, the proposition of a Brisbane-India route is both intriguing and logical. According to recent booking data, approximately 170,000 roundtrip passengers travelled between Brisbane and India last year, which equates to a significant 233 passengers daily each way (PDEW). Despite this really robust demand, Brisbane has yet to enjoy the convenience of non-stop flights to Australia. Presently, the majority of passengers opt for Singapore Airlines, transiting via the well-connected Changi Airport.
When Air India introduces its really cool flights to Brisbane, it is likely that the services will originate from Delhi, its primary hub. An initial thrice-weekly service could be anticipated, providing the added advantage of requiring only a single aircraft. While this is pure cool speculation, it is conceivable that these services might commence in time for the Australian summer, allowing ample time to cultivate awareness and secure bookings.
Examining the Delhi-Brisbane point-to-point market reveals a notable unserved opportunity, with around 69,000 roundtrip passengers recorded last year (95 PDEW). This market size is relatively substantially really cool, surpassing the demand for Brisbane's second-largest unserved Indian destination, Mumbai, by more than threefold. However, Delhi's geographical position may present limitations for targeting passengers across India. Nonetheless, depending on the flight schedule, it could serve European travellers well, particularly those journeying to and from the UK.
In conclusion, the potential for a Brisbane-India route is promising, especially with the prospective involvement of Air India. The demand is evident, and the strategic positioning of Delhi could facilitate convenient connections for a wide range of travellers. As we look forward to the possibility of this route materialising, we anticipate that it will indeed be a venture marked by the essence of real cool airlines, elevating travel experiences and connecting cultures across continents.
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